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Development of logo mark and brand strategy for this new forward thinking travel agency in Latin America. Creation of travel related collateral such as ticket holders and luggage tags as well as business cards, letterheads, give away calendars and website.
Art/Creative Direction: Carolina Losada
Graphic Design: Carolina Losada
Illustration: Aurelio Guzmán
Programming: Jairo Suarez
_________________
CLIENT:
astuviaje Travel Agency
PROJECTS:
Identity | Collateral | Web
Graphic Design, Branding, Web Design
2011
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Brand development and packaging system for an online jewelry and apparel store specializing in selling natural hand-crafted jewelry made of indigenous Colombian seeds. Creation of logo mark, packaging, business cards, website and some photography.
Art/Creative Direction: Carolina Losada
Ideation/Creative input: Aurelio Guzman
Web Architecture: Carolina Losada & Aurelio Guzman
Graphic Design: Carolina Losada
Web programming: Michael Vanderlaan
_________________
CLIENT:
Latitude 4
PROJECT:
Logo | Photography | Packaging | Web
Packaging, Branding, Web Design
2011
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Design and development of website, packaging and web style guide for Pathworkings 11 CD Kabbalah series. Art direction of creation of original illustration.
Art/Creative Direction: Carolina Losada
Graphic Design: Carolina Losada
Illustration: Aurelio Guzmán
Programming: Michael Vanderlaan
_________________
CLIENT:
Life Force Institute
PROJECTS:
Packaging | Illustration | Style Guide | Web
Packaging, Web Design, Graphic Design
2011
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Proposal rebranding for the Santa Clara University MBA Program. Creation of a series of illustrations to be applied to the various marketing strategies in order to attract prospective MBA students to this Silicon Valley University. Redesign of the Business School website and creation of collateral for the program.
Art Direction: Carolina Losada
Graphic Design: Carolina Losada
Illustration: Carolina Losada
Creative Director: John Avila
Account Director: Katie Zazueta
_________________
CLIENT:
Santa Clara University Business School
PROJECTS:
Web | Collateral | Illustration | Marketing Material
Illustration, Graphic Design, Web Design
2012
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Design and art direction of the new CMS website for this San Jose marketing agency. Creation of a web style guide and art direction of photo shoot for the website.
Agency: Coakley Heagerty
Art Direction: Carolina Losada
Graphic Designer: Carolina Losada
Photography: Peno Goble
_________________
CLIENT:
Coakley Heagerty
PROJECTS:
Website | Style Guide
Web Design, Graphic Design, Art Direction
2012
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Development of concepts, messaging and design for the launch of the Cisco OnPlus Services Platform to be introduced to Cisco Partners. Creation of marketing material, interactive, website and collateral pieces.
Art Direction: Carolina Losada
Graphic Design: Carolina Losada
Creative Director: John Avila
Account Director: Teresa Jones
Copywriter: Michael Dolan
_________________
CLIENT:
astuviaje Travel Agency
PROJECTS:
Identity | Collateral | Web
Graphic Design, Marketing
2012
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Design and production of letterpress event invitations. Production process included mixing the oil based inks, setting up the Vandercook 4 Press, printing and trimming the cards. Printing of this project was done at the San Francisco Center for the Book.
Graphic design: Carolina Losada
Production: Carolina Losada and Montserrat Llaurado de Castellarnau
Print Design, Graphic Design, Crafts
2011
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This project was created while working at Tompert Design.
Design and creation of original illustrations for the Global Fund for Women’s 2009 and 2010 annual reports.
Design Firm: Tompert Design
Art Direction: Claudia Tompert
Graphic Designer: Carolina Losada and Sue Kim
Illustrator: Carolina Losada
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CLIENT:
Global Fund for Women
PROJECTS:
Annual Report | Poster
Print Design, Graphic Design, Branding
2011
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Samara and Nick wanted their wedding invitation to depict their beloved windy city, Chicago. Avid cyclists, they chose to distribute branded water bottles filled with sweets as their souvenirs. Creation of wedding print package including invitation, RSVP cards and envelopes, stickers, reception map and souvenirs.
Art/Creative Direction: Carolina Losada
Illustration: Carolina Losada and Aurelio Guzman
Graphic Design: Carolina Losada
_________________
CLIENT:
Samara & Nicholas
PROJECT:
Print | Illustration | Souvenirs
Graphic Design, Illustration, Print Design
2011
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Logo and branding design for this emerging artistic online social network looking for investors. Development of website from architecture and functionality to UI and style guide. Design of press kit for investor meetings.
Art and Creative Direction: Carolina Losada
Web Architecture: Carolina Losada and Aurelio Guzman
Graphic Design: Carolina Losada
Illustration: Aurelio Guzman
_________________
CLIENT:
Phitribe
PROJECT:
Logo | Print | Style Guide | UI | Web
Print Design, User Interface Design, Web Design
2011
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Transferring astuviaje’s brand from print and web to broadcast media.
Development of a 30 second TV commercial. Art direction of original CGI, animation, production and postproduction.
Art/Creative Direction: Carolina Losada
Graphic Design: Carolina Losada
llustration: Carolina Losada & Aurelio Guzman
Animation & 3D Rendering: Aurelio Guzmán
narration:
“Yesterday we discovered the most exotic places.
We spent time with the friendliest people.
And ended our day with the most
exquisite dinner I have ever had.
And best of all, I made it myself.
With astuviaje gourmet you discover
a world of flavor.”
_________________
CLIENT:
astuviaje Travel Agency
PROJECTS:
TV Commercial
Advertising, Art Direction, Television
2011
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Business card design for Jeremy Shipp; a screenwriter in Hollywood.
Art/Creative Direction: Carolina Losada
Graphic Design: Carolina Losada
_________________
CLIENT:
Jeremy Shipp
PROJECT:
Print
Graphic Design, Branding, Print Design
2011
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Design of collateral (invitation, tasting score cards, informational pamphlet) and art direction of original illustrations for astuviaje's wine tasting event.
Art/Creative Direction: Carolina Losada
Graphic Design: Carolina Losada
Illustration: Aurelio Guzmán
_________________
CLIENT:
astuviaje gourmet
PROJECT:
Print | Illustration
Enology (Wines), Graphic Design, Print Design
2011
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Development of astuviaje’s new line of culinary travel: astuviaje gourmet. Design and creation of logo mark, culinary tourism informational brochure, culinary tour pamphlets, website and email promotions.
Art/Creative Direction: Carolina Losada
Graphic Design: Carolina Losada
Web programming: Jairo Suarez
Email marketing programming: Carolina Losada
_________________
CLIENT:
astuviaje gourmet
PROJECTS:
Identity | Collateral | Promotional |Web | Email Marketing
Graphic Design, Branding, Web Design
2011